Famous jeans company Levi’s is teasing some kind of partnership with Nintendo. The San Francisco-based apparel giant on Monday tweeted a three-second teaser that appears to signal that Nintendo-branded pants are on the way.
What a time to be alive.
Nintendo would be just the latest massive entertainment brand that Levi’s partners with. The company previously made officially licensed Star Wars and Disney clothing.
No other details are available on the Levi’s + Nintendo partnership, so all we can do is speculate on what the offerings might include, like Mario-branded overalls to match what the portly plumber wears in the games. We can only hope.
In 2016, then-Nintendo president Tatsumi Kimishima explained that, as a result of changes in the gaming landscape, fewer and fewer young people are finding out about Nintendo games through … games. Instead, they’re discovering Nintendo and its characters through things like officially licensed Mario toothbrushes. Kimishima said at the time that you can expect these kinds of licensing deals to continue and possibly increase, and this includes the new Levi’s partnership.
Nintendo also recently agreed to a licensing deal with Universal for a Super Mario movie, while Nintendo is also working with Universal Parks on a Super Mario Land attraction in Japan and Orlando.
As Nintendo thinks about itself more broadly as an entertainment company, these kinds of licensing arrangements will be important if Nintendo is to grow.
In other Nintendo news, the Switch has received a new update–but it doesn’t do much.